Home business opportunity flourishes during recessionary times. Faced
with layoffs, downsizing and closures, affected employees look for
alternate ways of earning income. Traditional jobs are few and far
between and when a job opening is advertised, competition is fierce.
Entrepreneurial spirit is kindled when options are scarce and people
turn to the Internet and home business opportunity.
Starting a
home business opportunity should not be taken lightly. Building a
business requires dedication, consistency and time. Internet business is
often taken for granted and people form fantasies about the
possibilities. Unrealistic expectations are the biggest challenges that
any new business builder will face.
In the real world, a small
business start up cost is at least $100,000.00 not including the monthly
costs of doing business. The average person just doesn't have that kind
of money and can not even hope to borrow that much to get started.
Starting
a new business is a risky venture. Most business start ups will not
make it past the first year and those that do will very likely fail
before the second year is up. With those kinds of statistics facing new
business owners it makes sense that they would do absolutely everything
they can to be one of the few that survives the two year mark.
Home
business opportunity online is one of the best options for a serious
marketer with limited funds. Internet marketing is a fraction of the
cost of traditional brick and mortar business. The reasonable start up
costs does give a false sense of decreased value and, interestingly,
instead of treating online business like a "real" business people tend
to look at online business opportunity as a way to get rich quick.
Marketing
and promotional material does tend to focus on the positive aspects of
online business. The advances in technology definitely give everyone a
level playing field and the ability to earn a nice income. Competition
for customers naturally induces business owners to promote their
opportunity in the best possible light to entice people to build a
business or purchase a product from them instead of someone else.
Claims
of instant riches or building a business without any effort are meant
to appeal to an individual desire to get something for nothing. Who
wouldn't! Promotions are meant to entice and seduce you into believing
that you can have it all and someone else will do the work. Common sense
evaporates because we want to believe in the possibilities. It sounds
so easy and simple when you fall for the hype, pomp and circumstance of
online promotions.
In reality that just does not happen. The
Internet is most definitely the best chance for the average person to
make some good money. Bring common sense back to the forefront and look
at every business as if you were going to have to pay $100,000.00 in
start up costs before you make the decision to become involved.
Get
serious, stay serious and be serious about your online home business
opportunity. Do your due diligence to find out everything you can about
the company, product or service that caught your eye. Outlandish claims
don't necessarily mean it isn't a great business but it does mean that
you will need to look at it very closely with a business mind set.
Base
your decision on facts, not fiction. Once you have decided that you
have found the right company with the right product and the right
people, give it everything you have got. Commit to business building
activities for at least 2 years and probably more. If there is something
that prevents from making a long term commitment, you may just as well
walk away.
You will never achieve the success you want from any
business with a 3-6 month commitment. Think like a real business owner
who paid heavily for the privilege of starting a business. Develop a two
to three year business plan then do everything in your power to do in
order to make your business successful. Bottom line, it takes time to
build a home business opportunity.
